Reach real audiences, with clarity

You set your own budget — the minimum in the campaign builder is $10.00, capped by your available advertiser wallet balance. You also set your CPM (Video/Shorts) or CPC (Link); advertisers often choose $3.00–$10.00 depending on targeting and format, with soft guidance typically between $0.10 and $100 CPM or $0.01 and $50 CPC. At activation, Wayo Ads locks only the campaign budget under In campaigns; the 5% platform fee and applicable tax are charged immediately from Available (your wallet must cover budget + fee + tax). As validated views or clicks are billed, 95% of spend goes to creators and 5% to Wayo Ads — for example, on a $1,000.00 budget, about $950.00 is paid out to creators over the campaign life and $50.00 covers the platform. No monthly fees, setup costs, or annual contracts — you only pay when you fund and activate a campaign.

Wayo Ads has a fundamentally different model than auction-based platforms like Google Ads or Meta. On auction platforms, CPMs are set by competitive bidding — they move with demand and often sit higher than what local brands want to pay, plus you typically need ongoing optimization budget to keep campaigns running. The content is also banner-style placement rather than a creator vouching for your product. Wayo Ads instead pays real creators directly. You set your own CPM (typically $3.00–$10.00), Wayo Ads takes a flat 5% platform fee from the budget, and you get authentic creator-made content in your target language and region — with no auction driving up costs over time.

Wayo Ads offers optional campaign localisation when you create a campaign: country, city, or a radius around map coordinates (up to 1,000 km). When enabled, that location is shown on the campaign and creators can filter the /campaigns marketplace by country or city. It is a campaign label and browse filter — not YouTube audience-demographic targeting, and campaigns are not auto-hidden based on a creator's profile location. Perfect for local businesses that want to signal a market (for example a coffee shop in Austin within 15 km, or a national brand across the United States).

Wayo Ads runs automated fraud filtering on every view before it's billed. For YouTube video and Shorts campaigns, view counts come directly from YouTube's official API — never self-reported by creators — and are cross-checked against spike detection, per-hour delta caps, and trust-based controls (stricter limits and longer YouTube settlement for lower-trust channels). Campaign CPM is the same for all validated views; trust mainly affects fraud limits, YouTube settlement length, and creator earnings multipliers — not the flat platform withdraw hold. For link-based campaigns, every visit is fingerprinted (hashed IP, user agent, behavioral signals) and de-duplicated inside a rolling window, with rate caps and anomaly detection on top. Suspicious traffic in either pipeline is flagged and never billed.

Setup takes roughly 5 minutes after your account is ready. Sign up as an Advertiser, complete Business Info, add funds to your advertiser wallet via Stripe (Stripe’s processing fee is deducted from the amount you charge; Available is credited with the net), then open Create Campaign. Set your budget and CPM or CPC, define optional geo-targeting (country, city, or radius in km), add your landing URL or creative assets link and creator instructions, and publish. Your campaign goes live on the Wayo Ads marketplace once activated, and creators can start applying within minutes. You review each application — and for Video/Shorts you also review each submitted video before paid views count. No onboarding calls or dedicated account manager required for day-to-day management.

Yes, always. Creators apply to your campaign, and you approve or reject each one based on their profile: platform stats, content samples, engagement rate, audience geography, and niche. Nothing goes live until you say yes. You can also pause or close the campaign at any time and keep unspent budget in your Wayo Ads balance for future use.

Today, Wayo Ads focuses on YouTube. Campaigns fall into three types: full video, YouTube Shorts, or link-based (where the creator drives traffic to your website via a unique tracking link they share). For video and Shorts, after a creator submits an unlisted video URL and you approve it, view counts come straight from YouTube's official API — not creator self-reporting — which gives the most accurate and tamper-proof tracking available. Connecting a YouTube channel is optional and used for verification and profile insights, not to turn tracking on. For link campaigns, every visit runs through Wayo Ads' own fraud-filtering pipeline. Full geo-targeting and content format controls apply to all three types. Instagram, TikTok, and Facebook are on our roadmap; we'll roll them out as we build native integrations that match YouTube's fraud-detection quality.

None. Zero monthly fees, zero setup costs, zero annual contracts. You pay per campaign: your chosen budget + 5% platform fee. When the budget is spent, the campaign ends. If you want to run another campaign, you fund a new one. Unspent budget stays in your Wayo Ads account and never expires. This is the same model whether you're running one campaign a year or twenty a month.

You add funds to your advertiser wallet via Stripe (card or bank method), then activate campaigns from that balance. Unspent campaign budget returns to your Wayo Ads wallet and is reusable for future campaigns. Refunds to your original payment method are handled case-by-case per our Terms: documented platform outages, proven technical failures on our side, or clear breach of contract. For standard campaign completion, budget already paid to creators is not refundable.

95% of your campaign spend goes to creators' Wayo Ads wallets as validated views or clicks are billed (after the 5% platform fee is deducted from each event). Creators withdraw to their bank accounts via Stripe Connect when their balance is available. The remaining 5% of gross campaign spend covers Wayo Ads' platform costs: payment processing, fraud detection, campaign tools, and creator support. Unlike Google or Meta, there are no hidden auction fees, ad-serving costs, or algorithmic markups in between.

Live dashboard with: total validated views or clicks (depending on campaign type), breakdown per creator, spend vs. budget, and top-performing creators. Numbers refresh throughout the campaign as your creators generate validated engagement, so you can see exactly where your budget is going at any moment.

Wayo Ads is built for any advertiser who wants authentic, geo-relevant reach without paying Big Tech CPMs. Best fits: local services (restaurants, gyms, clinics, salons), regional e-commerce with shipping zones, events & ticketing, mobile apps targeting specific regions, D2C brands with language/cultural relevance, and SMBs frustrated with Google Ads' complexity. If you care who sees your ad — and where — Wayo Ads beats programmatic advertising every time.