1. Introduction

This Cookie Policy explains how Wayo Ads uses cookies and similar tracking technologies when you visit our website. We use cookies as described in this policy. Optional analytics cookies (Google Analytics and Google Tag Manager) are only set if you consent via our cookie banner. Microsoft Clarity loads independently of that choice. Essential cookies are required for the site to function.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the site owners. Cookies may be 'session cookies' (deleted when you close your browser) or 'persistent cookies' (remain on your device for a set period or until you delete them).

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting usage information in aggregated form. We use Google Analytics and Google Tag Manager to measure traffic and usage patterns; those tags are only loaded if you consent via our cookie banner. Microsoft Clarity (behavioral metrics, heatmaps, and session replay) is loaded independently of analytics consent.

Preference Cookies

These cookies allow the website to remember choices you make (such as your language preference or sidebar state) to provide a more personalized experience.

4. Cookie Inventory

Below is a detailed list of cookies we may set on your device:

Cookie Name	Purpose	Duration
cookie_consent	Stores your cookie consent decision (accepted, declined, or customized)	1 year
cookie_preferences	Stores your customized cookie preferences (e.g., analytics toggle)	1 year
next-auth.session-token / __Secure-next-auth.session-token	Maintains your authenticated session	Up to 30 days
next-auth.callback-url / __Secure-next-auth.callback-url	Stores the page to redirect to after signing in	Session
next-auth.csrf-token / __Host-next-auth.csrf-token	Protects against Cross-Site Request Forgery attacks	Session
__Secure-next-auth.pkce.code_verifier	Secures the OAuth authentication flow (PKCE)	Session
oauth_state_id	References the OAuth flow state for secure social logins	10 minutes
oauth_force_reauth	Ensures a fresh authentication prompt for social logins	10 minutes
__yt_oauth_pkce	Secures the YouTube OAuth connection flow	10 minutes
wayo_device_id	Stable browser identifier used for login security and new-device detection	About 400 days
visitor_id	Identifies returning visitors on campaign tracking links for click attribution and deduplication	1 year
wayo_pr_slo / wayo_pr_start / wayo_pr_reason	Short-lived flags used after session revocation to show the correct sign-in message	5 minutes
locale	Remembers your language preference (English, French, or Arabic)	Up to 1 year (or for the browser session when set by navigation)
sidebar_state	Remembers whether you collapsed or expanded the sidebar	7 days
wayo_iab_dismissed	Remembers that you dismissed the in-app browser warning	12 hours
wayo_app_install_dismissed	Remembers that you dismissed the mobile app install prompt	7 days
_ga, _ga_*, _gid (Google Analytics / Google Tag Manager)	Collects usage statistics (pages visited, session duration, traffic sources) via Google Analytics and Google Tag Manager. Only set with your consent.	2 years
_clck, _clsk, CLID, ANONCHK, MR, MUID, SM (Microsoft Clarity)	Captures behavioral metrics, heatmaps, and session replay via Microsoft Clarity to improve products, advertising, site optimization, and security. Loaded independently of optional analytics consent.	Up to 1 year
Stripe Cookies	Used for payment processing, fraud detection, and checkout functionality	Session to 1 year

5. Managing Your Cookie Preferences

When you first visit our website, a cookie banner appears allowing you to accept all cookies, decline non-essential cookies, or customize your preferences. You can change your preferences at any time by clicking the 'Cookie preferences' link in the website footer. Most web browsers also allow you to control cookies through their settings. You can typically: Delete cookies already stored on your device, Block cookies from being set, Set preferences for specific websites, Browse in private/incognito mode. Please note that blocking essential cookies may impair certain features of the website.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the 'Last updated' date.

7. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us at [email protected].