Manage Campaigns
What to do after launch on Wayo Ads — statuses, pause and resume, cancel vs complete, what you can edit, and how locked budget behaves.
Overview
Creating a campaign is only the start. Day-to-day ops happen from your advertiser dashboard and the campaign page: pause when you need a break, resume when ready, cancel to stop early, or let the end date complete the campaign and return unused budget. For the 4-step form and first activation, see Create Campaign.
Where to Manage
Use these surfaces after your campaign exists:
Advertiser dashboard
Campaign list with row actions (Pause, Resume, Cancel, Edit).
Campaign page
Open a campaign you own for Pause / Resume / Cancel, plus applications and performance.
Edit campaign
From the campaign list or campaign page, open Edit to update details. Total budget is locked once Active or Paused.
My campaigns
In the campaigns marketplace, use the My campaigns filter to see only yours.
Campaign Statuses
Each status changes what creators can do and how wallet funds behave:
| Status | What it means | Budget (In campaigns) |
|---|---|---|
| Draft | Not live. You can edit freely and Activate when ready. | Not locked |
| Active | Live. Creators can apply and submit; checked traffic is paid. | Locked |
| Paused | Not accepting applications or new submissions; paid traffic stops. Resume anytime. | Stays locked |
| Completed | Terminal. Usually when the end date passes (Active or Paused). | Unused budget released to Available |
| Cancelled | Terminal. Advertiser cancels from Active only. | Unused budget released to Available |
Pause, Resume & Cancel
These controls are on the dashboard list menu and on the campaign page:
| Action | Available when | Effect |
|---|---|---|
| Pause | Active | Stops new applications and submissions; budget stays under In campaigns. You can resume anytime. |
| Resume | Paused | Returns the campaign to Active. Locked budget is unchanged. |
| Cancel | Active only | Ends the campaign and releases remaining locked budget to Available. Not offered while Paused — resume first if you need to cancel. |
Editing After Launch
You can open Edit for Active and Paused campaigns. Completed and Cancelled campaigns cannot be edited.
- The generic editor cannot change the total budget while Active or Paused. Use Add budget from the campaign actions to increase it.
- You can still edit other details (title, description, requirements, CPC/CPM rates for future events, end date, and similar fields shown in the editor).
- Draft campaigns: budget and all fields remain editable until you activate.
Creators & Submissions
Campaign status gates new applications and Video/Shorts submissions:
- Apply and submit only when the campaign is Active.
- Paused, Completed, Cancelled, and Draft do not accept new applications or new video submissions.
- Video Reviews (Advertiser menu → Video Reviews) and application review tools stay available for work already in flight — see Creator Selection for approve/reject flows.
Frequently Asked Questions
Does pausing unlock my budget?
No. Locked budget stays under In campaigns while Paused. It returns to Available when the campaign is Cancelled or Completed (unused amount only).
Can I increase budget on a live campaign?
Yes. Choose Add budget from an Active or Paused campaign. The amount is reserved from your available wallet balance without another activation fee or tax.
Why can’t I cancel while Paused?
Cancel is offered from Active only. Resume the campaign, then Cancel if you want to end it and release remaining budget.
What happens when the end date passes?
Active or Paused campaigns move to Completed after the end of that day. Unused locked budget is released to Available. New applications and paid traffic stop.
Where do I review creators while the campaign runs?
From the campaign page applications and from Advertiser menu → Video Reviews for Video/Shorts. See Creator Selection for the full review guide.