Getting Started: Your first steps on Wayo Ads
Wayo Ads connects YouTube creators with brands through performance campaigns. This page covers account creation, choosing your workspace, and the essential paths for creators and advertisers — with links to detailed guides for everything else.
Overview
Wayo Ads is a creator marketplace focused on YouTube. Creators browse brand campaigns, apply, and earn from validated views (CPM on Video and Shorts campaigns) or validated clicks (CPC on Link campaigns). Brands fund campaigns from an advertiser wallet and pay only for validated performance. Signing up is free — no subscription, no minimum follower count for creators, and no upfront cost for creators. Advertisers fund a wallet before launching campaigns.
Choose Your Path
When you sign up, pick Creator or Advertiser — one role per account, not both. You create your Wayo account on our secure login page, then return to Wayo Ads automatically. Sign in anytime from the header. Your role determines which dashboard you land on.
Creator
Earn from brand campaigns and optimize your YouTube content with AI tools.
Your workspace: Creator dashboard
First step: Browse open campaigns and apply to ones that fit your niche.
Docs: Apply & Deliver, Go Viral, YouTube, Analytics, Earnings and Withdrawals
Advertiser
Launch performance campaigns and work with YouTube creators.
Your workspace: Advertiser dashboard
First step: Complete Business Info, add funds to your wallet, then create your first campaign.
Docs: Create Campaign, Manage Campaigns, Budget & Pricing, Creator Selection, Analytics and Billing & Wallet
Creator Quickstart
YouTube is not required to sign up or apply to campaigns, but connecting your channel from Settings helps with trust, verification, and Video/Shorts submissions. Complete Business Info and Stripe Connect before withdrawals.
- Sign up and choose Create Content. You finish registration on the Wayo login page, then land back on Wayo Ads.
- Open Settings to update your display name, profile photo (max 2 MB), and notification preferences.
- Complete Business Info from your creator menu — required before connecting Stripe and withdrawing earnings.
- Connect YouTube from Settings (recommended). A verified channel improves your trust score and Video/Shorts submissions.
- Browse campaigns from the marketplace. Open a campaign and apply with an optional message (up to 1,000 characters). The brand approves or declines — see Apply & Deliver for the full loop.
- After approval: for Link campaigns, share your tracking link; for Video or Shorts, submit an unlisted YouTube URL for review. Only validated views or clicks count toward earnings.
- Track pending and available balance in your creator wallet. Earnings usually wait about 7 days before you can withdraw. Video and Shorts may wait a short extra time first, depending on your Trust Score.
- Connect Stripe (after Business Info) and request a withdrawal when your available balance reaches the minimum ($10).
- Optional — Go Viral AI tools: Content Lab and Content Spy (desktop only, creator account). You receive 100 free credits when your AI Credits wallet is first created. Save research videos with the Wayo Ads Saver Chrome extension (Analyze → Save to Wayo → Sync to Wayo Ads).
First steps on the dashboard
On desktop, the creator dashboard includes a guided tour. On mobile and tablet, a welcome flow and checklist walk you through Business Info, browsing campaigns, and Stripe Connect.
Advertiser Quickstart
To create a campaign you need an advertiser account, completed Business Info before adding wallet funds, and a positive wallet balance. If your wallet is empty, the campaign form stays hidden until you add funds.
- Sign up and choose Advertise Products. You finish registration on the Wayo login page, then return to Wayo Ads.
- Complete Business Info from your advertiser menu — required before you can add funds.
- Add budget to your wallet via Stripe. Minimum deposit is $0.51. You are charged the amount you enter; Available increases by the net after Stripe deducts its processing fee and settles the payment.
- Once your wallet has funds, open Create Campaign. Minimum campaign budget is $10.
- Follow the 4-step form: Identity → Budget → Targeting → Review. Choose Link (pay per click), Video (pay per 1,000 views), or Shorts. Save as draft or activate — activation locks only the campaign budget under In campaigns; platform fee and applicable tax are charged immediately from Available.
- Review creator applications from your dashboard and approve creators who match your brief.
- Track performance from your advertiser dashboard. Message creators from Messages in your advertiser menu.
Key Concepts
These terms appear across dashboards and wallets. Exact fees and hold periods may vary by platform settings.
Campaign types
Link (pay per validated click), Video (pay per 1,000 validated views), Shorts (pay per 1,000 validated Shorts views).
What counts
Link: a click on your tracking link after fake or duplicate traffic is filtered. Video / Shorts: new views YouTube shows on the approved video. From 24 August 2026, YouTube counts a view when the video starts playing — even if it starts on its own. Wayo follows that number.
Creator wallet
Shows pending earnings (platform hold, default 7 days), available balance, and lifetime total. Balances can be USD, EUR, or both — matching the campaigns you earned from. Creators do not pick a currency in Business Info.
Advertiser wallet
Prepaid balance used to fund and activate campaigns. Currency (USD or EUR) is chosen in Business Info; deposits and campaigns stay in that currency.
Platform fee
Small fee on each billed event (typically around 5%). Creators receive roughly 95% net after the fee.
Trust score
Shows how reliable you look as a creator. It improves when YouTube is connected and you deliver clean work. Connecting YouTube alone stays Bronze. It does not change the campaign CPM/CPC. A higher score can shorten how long Video and Shorts wait before they earn — it does not change the usual 7-day wait before withdrawal.
AI Credits
Shared balance for Go Viral tools. 100 free credits when your AI Credits wallet is first created; most Content Lab analyses cost 3 credits, Generate Scripts costs 10 (Content Spy tools have separate costs).
Business Info
Legal billing profile (personal or company) required before creator payouts and advertiser wallet deposits. Advertisers also choose USD or EUR here. Creators do not choose a currency.
USD / EUR
Advertiser wallet and campaign currency, chosen in Business Info. Creator earnings stay in the currency of each campaign they joined and are withdrawn separately.
Frequently Asked Questions
Is Wayo Ads free to join?
Yes. Creators pay nothing to sign up or browse campaigns — Wayo Ads takes a small fee only when you earn. Advertisers add money to their wallet before launching campaigns; there is no monthly subscription.
Do I need a YouTube channel to sign up?
No. You can register and apply to campaigns without connecting YouTube. Connecting your channel from Settings is strongly recommended for trust score, advertiser visibility, and Video/Shorts submissions.
Can I be both a creator and an advertiser?
No. At signup you choose one role: Creator or Advertiser. That role is linked to your Wayo account and determines which workspace you use. To operate as both a creator and a brand, create a separate account with the other role (a different email address).
How many free AI Credits do I get?
100 credits when your AI Credits wallet is first created — typically when you first open Go Viral tools or check your credit balance. No credit card required. Additional credits can be purchased once the free balance is used.
Next Steps
Account
Profile, notifications, and workspace preferences.
Apply & Deliver
Browse, apply, tracking link or video submit for creators.
Go Viral
Overview of Content Lab, Content Spy, and Wayo Ads Saver.
Create Campaign
Full advertiser guide to the 4-step campaign form.
Manage Campaigns
Pause, resume, cancel, and what you can edit after launch.
Earnings
How creators get paid — CPM, CPC, wallet, and holding period.
YouTube
Connect your channel, trust score, and data access.
FAQ
Answers to the most common platform questions.