Creator Analytics
How to read your performance on Wayo Ads — dashboard KPIs, the Analytics page, validated views and clicks, and campaign earnings.
Overview
Creator analytics on Wayo Ads focus on what you earn from checked performance — paid views (Video/Shorts) and paid clicks (Link) — plus quality signals such as how often traffic passes checks. Open Analytics from your creator navigation, or start from the creator dashboard KPIs. For how payouts and holding periods work, see Earnings.
Where to Find Metrics
Use these surfaces depending on what you need:
Creator dashboard
At-a-glance KPIs: wallet balances, total earnings, views, valid clicks, and active campaigns — plus a last-7-days chart.
Analytics page
Open Creator menu → Analytics for period filters (7 / 30 / 90 days), campaign filter, charts, and per-campaign breakdown.
Campaign page (My Earnings)
Inside an approved campaign, see net earnings, validated views or clicks, and platform fee for that campaign.
Wallet & payouts
Available / pending / lifetime earnings and withdrawal history — money view, not traffic charts.
Validated Performance
Link clicks and YouTube views are counted differently. Recorded Link traffic can be higher than paid clicks when fake visits are dropped.
- Video / Shorts views — new views YouTube shows on your approved video; these drive CPM earnings. From 24 August 2026, YouTube counts a view when the video starts playing — even if it starts on its own.
- Checked clicks (Link) — clicks that passed fake-traffic checks; these drive CPC earnings.
- Check rate — share of recorded clicks or views that passed checks for the selected period.
- Fraud score — quality signal on your traffic; lower is healthier. Investigate if it rises over time.
Creator Dashboard
Your creator home highlights the numbers you check most often:
Funds ready to withdraw vs earnings still in the hold period.
Lifetime net earnings from approved campaign performance.
Validated views across your Video/Shorts campaigns.
Validated clicks across your Link campaigns.
Campaigns you are currently approved on and promoting.
7-Day Chart
On the creator dashboard, the last-7-days chart lets you switch tabs:
- Earnings — daily net earnings over the last week.
- Views — daily validated views for Video/Shorts activity.
- Quality — quality / validation signal trend for recent traffic.
Analytics Page
The dedicated Analytics page (Creator menu → Analytics) is the deepest creator performance view:
Filters
Filter by campaign and period (7, 30, or 90 days) to focus on one deal or a longer window.
Summary cards
Total earnings, pending amount, recorded vs validated views and clicks, validation rates, fraud score, and average daily volume.
Trends
Charts for views over time, clicks over time, and fraud score trend for the selected period.
Campaign breakdown
Per-campaign earnings with validated views and/or clicks so you can see which deals perform best.
Campaign Earnings
On each approved campaign page, My Earnings shows results for that campaign only:
Net earnings
What you earn after Wayo Ads platform fee for validated performance on this campaign.
Validated volume
Validated clicks for Link campaigns, or validated views for Video/Shorts (platform views may also appear for context).
Platform fee
Wayo Ads platform fee deducted from gross performance earnings on this campaign.
Link vs Video/Shorts
| Campaign type | Primary metric | Where you see it |
|---|---|---|
| Link (CPC) | Validated clicks & click earnings | Analytics page, campaign My Earnings, dashboard valid clicks |
| Video / Shorts (CPM) | Validated views & view earnings | Analytics page, campaign My Earnings, dashboard total views |
Wallet & Payouts
Analytics explain performance; the wallet explains money you can withdraw:
- Available — ready for withdrawal once Business Info and Stripe Connect are complete.
- Pending — earnings still in the hold period before they become withdrawable.
- Lifetime earnings — cumulative net earnings over time.
- Payouts — withdrawal requests and status history.
What Is Not Included
Creator Analytics is not a full YouTube Studio replacement. It does not include:
- YouTube watch time, subscriber charts, or revenue from AdSense.
- Advertiser-only budget, spend, and campaign cost metrics.
- Content Lab / Content Spy AI scores (those live under Go Viral tools).
Frequently Asked Questions
Why are validated views or clicks lower than recorded?
For Link, fake or duplicate clicks are dropped. For Video and Shorts, earnings follow the views YouTube shows on your approved video — not every visit you might see elsewhere. Check your Analytics page if the numbers look off.
Where do I see earnings per campaign?
Use the campaign breakdown on Creator menu → Analytics, or open the campaign and check My Earnings.
Does Analytics show money I can withdraw today?
Pending earnings still in hold appear as pending. Available balance on the wallet (and dashboard wallet cards) is what you can withdraw.
How often do numbers update?
Numbers update as paid clicks and views are processed. Video/Shorts views also update when YouTube’s public view number changes.