Understanding Trust Score
Your Trust Score reflects how reliable you are as a creator on Wayo Ads. It does not change the campaign CPM/CPC. It changes how long Video/Shorts wait for views, the tier badge advertisers see, and whether you appear first when they review applications.
What Is Trust Score?
Your Trust Score is a number from 0 to 100. It helps advertisers understand how trustworthy you are as a creator when they review your campaign applications. A higher score means a stronger track record on Wayo Ads.
The score is recalculated daily from your recent activity. New creators typically start around 50. Campaign rates — CPM for Video/Shorts, CPC for Link — stay the same for every creator. Trust Score changes how long Video/Shorts wait and how brands review you; withdrawable funds follow the platform wallet hold (default 7 days).
How It Works
Wayo Ads looks at your activity over the last 30 days: how views and clicks are validated, fraud signals, and unusual traffic patterns. These feed into your score, which is updated once per day.
If your account is flagged for suspicious activity, your score can be capped at 30 until the situation clears. Otherwise, consistent good performance gradually improves your score over time.
What Affects Your Score
Your score starts at 50 (+15 if YouTube is connected — that lands at 65, still Bronze). Traffic metrics then move it around a neutral midpoint. Partner reliability (approvals, on-brief submissions, reports) can add or subtract up to 10 points:
Traffic Quality
How often your views (Video/Shorts) and clicks (Link/CPC) are confirmed as genuine through Wayo Ads anti-fraud checks and, for videos, YouTube data. Higher validation = more trust.
Traffic Integrity
Your history of flagged or suspicious traffic. Clean records score better. Legitimate spikes are handled fairly.
Traffic anomalies
Unusual click patterns on Link campaigns, and YouTube view flags on Video/Shorts. Upload cadence is not part of the score. A flag in the last 7 days can cap your score at 30.
Partner reliability
How often advertisers approve your applications and video submissions, plus open or actioned reports against you. New creators stay neutral until they have reviewed work.
Tiers & Earnings
Your score sets your tier — Bronze, Silver, or Gold. Everyone is paid the campaign CPM (Video/Shorts) or CPC (Link). Higher tiers get a faster YouTube wait and, for Gold, first place when advertisers review applications.
| Tier | Score needed | What changes |
|---|---|---|
Bronze | Below 70 | Campaign rate · 60h wait (50–69) |
Silver | 70 – 84 | Campaign rate · 48h YouTube wait |
Gold | 85 – 100 | Campaign rate · 48h wait · first in review |
Your tier badge (Bronze / Silver / Gold) is shown to advertisers when they review your campaign applications.
Wait times & wallet hold
Your Trust Score changes how long Video/Shorts wait before they can earn. After earnings are credited, everyone then waits the same platform hold (default 7 days) before funds can be withdrawn.
| Score | YouTube waiting time (Video/Shorts) | Wallet hold after credit | Notes |
|---|---|---|---|
| 70 – 100 (Silver / Gold) | 48 hours | Platform hold (default 7 days) | No Trust Score reserve |
| 50 – 69 (Bronze) | 60 hours | Platform hold (default 7 days) | No Trust Score reserve |
| Below 50 (Bronze) | 72 hours | Platform hold (default 7 days) | No Trust Score reserve |
Example: score 65 on Video/Shorts waits about 60 hours, then the usual 7-day wallet hold before you can withdraw. Link/CPC skips the extra YouTube wait but still uses the 7-day wallet hold after clicks are checked. Separately, high-risk accounts (fraud / unusual traffic) may see a 20% reserve for 30 days after release — that is not driven by Trust Score. See Withdrawals → Risk Reserve.
YouTube Verification
On Wayo Ads, "Verified" means your YouTube channel is connected — not a separate identity document check. Connecting unlocks the full score range (required for Gold). Earnings stay at the campaign rate either way.
+15 bonus points as soon as your YouTube channel is connected
Score cap raised from 70 to 100 (required to reach Gold at 85+)
Required to reach Gold (score 85+) — earnings stay at the campaign rate either way
From Earnings to Wallet
Whether you earn from Video/Shorts views or Link clicks, earnings go through stages before you can withdraw them:
Step 1: Validation & waiting time
Video and Shorts views wait while YouTube updates the public view number. Wait length depends on your score: about 48 hours (70+), 60 hours (50–69), or 72 hours (below 50). Link clicks are checked for fake traffic — once they pass, they skip this extra YouTube wait.
Step 2: Platform wallet hold
After checks (and the extra YouTube wait for Video/Shorts), net earnings enter your pending wallet balance. They become available after the usual platform hold (default 7 days) — the same for view and click earnings.
Step 3: Withdrawal
Once released to your available balance, you can withdraw to your bank account (Business Info + Stripe Connect required; minimum $10).
Frequently Asked Questions
How often does my Trust Score update?
Once per day, based on your last 30 days of activity on Wayo Ads.
Can my Trust Score go down?
Yes — lower validation rates, fraud flags, or unusual traffic can reduce it. Flagged accounts may be capped at 30 temporarily.
Does Trust Score change what advertisers pay (CPM/CPC)?
No. Every creator is billed at the listed campaign CPM (Video/Shorts) or CPC (Link). Trust Score changes how long Video/Shorts wait and how brands review applications — not the unit price.
Do Gold or Silver creators earn more per view?
No. Bronze, Silver, and Gold are all paid the campaign rate. Higher tiers get a shorter YouTube wait and Gold is listed first when advertisers review applications.
Does Trust Score control when I can withdraw?
No. After earnings are credited, everyone uses the same platform hold (default 7 days). Trust Score mainly changes the extra YouTube wait for Video/Shorts and how brands review you. A separate 20% / 30-day risk reserve can apply only if your account is flagged high risk for fraud — not because of Bronze/Silver/Gold.
How do I improve my score?
Connect your YouTube channel (especially for Video/Shorts), deliver consistent genuine views and clicks, get approved and stay on brief, avoid artificial traffic, and keep a clean fraud and report record over time.
Next Steps
YouTube Setup
Connect your channel and see what stats advertisers can view.
Earnings
How earnings are calculated from validated views and clicks.
Withdrawals
Withdraw from your wallet once funds are released.
Create Campaign
How advertisers create campaigns and review creators.
Creator Selection
How advertisers use Trust Score to vet and approve creators.
FAQ
Quick answers to the most common creator and advertiser questions.