Adjust Tone & Energy
A Content Lab tool that analyzes presentation tone, energy mapping, and delivery style — then returns a 0–100 Tone & Delivery Score with actionable coaching tips.
Overview
Adjust Tone & Energy sits in Content Lab under Creative Optimization. Open the dashboard sidebar menu: Go Viral → Content Lab (creator account, desktop), load a public or unlisted YouTube video, then run Adjust Tone & Energy. Each run costs 3 AI credits — the same cost as other Content Lab video-analysis tools.
How to run
- 1Sign in as a creator. In the dashboard sidebar menu, open Go Viral → Content Lab (desktop).
- 2Import a video: paste a public or unlisted YouTube URL, pick one from your vault, or use a video saved via the Wayo Ads Saver extension.
- 3In Creative Optimization, choose Adjust Tone & Energy and run it (3 credits).
- 4Read the three sub-scores (progress bars + radar), the overall Tone & Delivery Score, the one-line verdict, the Tone Profile Map, and 3–5 coaching tips.
What it uses
On each run, the backend builds a video context block and sends it with the analysis prompt. Delivery coaching uses title, format, and engagement — plus transcript quotes and thumbnail mood when available.
- Title and channel name (writing style cues: casual vs formal, energetic vs calm)
- Engagement stats when present: views, likes, comments
- Metadata when present: video type (e.g. Short vs long), duration, publish date
Fetched when available
- Spoken transcript / captions (tone shifts, pace, personality quotes; trimmed for length)
- Thumbnail description (expression and mood cues)
Scoring framework
The model scores three pillars for the UI bars and radar, then produces one overall Tone & Delivery Score (0–100). Tone optimization recommendations and coaching tips frame the analysis — not a separate calculator in the UI. Unlike some Lab tools, this prompt does not assign fixed percentage weights.
Current Tone Profile
- Overall energy level (low / medium / high / dynamic)
- Formality level (casual / semi-formal / professional)
- Emotional range (monotone vs varied)
- Vocabulary sophistication level
Energy Mapping
- Opening energy (first 15 seconds)
- Mid-content energy (middle third)
- Closing energy (final section)
- Energy dips and spikes identified
Delivery Style Analysis
- Speaking pace assessment
- Sentence structure (short punchy vs long flowing)
- Humor / personality injection points
- Audience connection moments
Tone Optimization Recommendations
- Energy adjustments by section
- Vocabulary tuning suggestions
- Personality amplification opportunities
- Audience-matching tone calibration
What you get
The response is markdown structured for the Content Lab result UI.
- Three sub-scores in bold key-value form — Current Tone Profile, Energy Mapping, and Delivery Style — each as XX / 100 (progress bars + radar).
- One overall heading: ## Tone & Delivery Score: XX / 100, followed by a one-line verdict and 3–5 actionable delivery coaching tips.
- A Tone Profile Map with specific transcript references when available — quotes use > blockquotes.
- Never empty bullet points or placeholders.
Case study
Scenario
An anonymous creator coaches delivery on a “budget laptop review” long-form video — strong casual open, flat mid-roll, and a rushed outro.
Context (inputs available)
- Transcript available — quotable energy shifts
- Title style: casual / energetic
- Thumbnail mood: excited face expression
- Long-form duration metadata
- Cost: 3 AI credits
Tool result
Score breakdown
0–100
- Current Tone Profile74/100
- Energy Mapping61/100
- Delivery Style68/100
Tone & Delivery Score
0 – 100
Casual high-energy open matches the thumb — mid-roll flattens into list-reading; rebuild spikes before each laptop reveal.
Tone Profile Map
"Alright — three laptops under $500, and only one survived my week of abuse."
- Opening: high / casual / varied — strong stake + personality.
- Mid: medium → low — long flowing sentences while reading specs.
- Close: rushed — soft thank-you without matching opening energy.
Coaching tips
- Before each model: one short punchy line that resets stakes.
- Cut mid-roll sentence length; alternate 1 punchy claim + 1 proof.
- Close by echoing the opening stake (“only one survived”) instead of a soft outro.
- Keep humor beats tied to failures — amplify personality where energy dips.
Takeaways
- Map opening / mid / close separately — a strong cold open can still lose mid-roll energy.
- Quote real delivery lines when captions exist; paraphrase hides flat stretches.
- Match outro energy to the open so the Tone Profile feels intentional, not exhausted.
Frequently Asked Questions
Does this guarantee better retention?
No. Adjust Tone & Energy is an AI delivery-coaching estimate. It does not guarantee watch-time or engagement lifts.
What if there is no transcript?
The analysis still runs with equal confidence and does not mention a missing transcript. It infers tone from title style, thumbnail mood, duration, format, and engagement patterns.
Is this the same as Improve Hook & CTA?
No. Improve Hook & CTA rewrites openings and CTA scripts. Adjust Tone & Energy coaches energy, formality, pace, and delivery style across the whole video.
How much does one run cost?
3 AI credits per Adjust Tone & Energy run, same as other Content Lab video-analysis tools.
Next Steps
Rewrite the cold open and CTAs once delivery energy is mapped.
Turn delivery strengths into positioning and a content roadmap.
See all 14 Content Lab tools — analysis, optimization, and generation.
How credits work, free balance, and pack pricing.