Adjust Tone & Energy
A Content Lab tool that analyzes presentation tone, energy mapping, and delivery style — then returns a 0–100 Tone & Delivery Score with actionable coaching tips.
Overview
Adjust Tone & Energy sits in Content Lab under Creative Optimization. Open the dashboard sidebar menu: Go Viral → Content Lab (creator account, desktop), load a public or unlisted YouTube video, then run Adjust Tone & Energy. Each run costs 3 AI credits — the same cost as other Content Lab video-analysis tools.
How to run
- 1Sign in as a creator. In the dashboard sidebar menu, open Go Viral → Content Lab (desktop).
- 2Import a video: paste a public or unlisted YouTube URL, pick one from your vault, or use a video saved via the Wayo Ads Saver extension.
- 3In Creative Optimization, choose Adjust Tone & Energy and run it (3 credits).
- 4Read the three sub-scores (progress bars + radar), the overall Tone & Delivery Score, the one-line verdict, the Tone Profile Map, and 3–5 coaching tips.
What it uses
On each run, the tool looks at title, format, and engagement — plus caption quotes and thumbnail mood when available.
- Title and channel name (writing style cues: casual vs formal, energetic vs calm)
- Engagement stats when present: views, likes, comments
- When present: video type (e.g. Short vs longer video), duration, publish date
Fetched when available
- Captions (tone shifts, pace, personality quotes; trimmed for length)
- Thumbnail description (expression and mood cues)
Scoring framework
The tool scores three pillars for the bars and radar, then produces one overall Tone & Delivery Score (0–100). Tone optimization recommendations and coaching tips frame the analysis — not a separate calculator on the screen. Unlike some Lab tools, it does not assign fixed percentage weights.
Current Tone Profile
- Overall energy level (low / medium / high / dynamic)
- Formality level (casual / semi-formal / professional)
- Emotional range (monotone vs varied)
- Vocabulary sophistication level
Energy Mapping
- Opening energy (first 15 seconds)
- Mid-content energy (middle third)
- Closing energy (final section)
- Energy dips and spikes identified
Delivery Style Analysis
- Speaking pace assessment
- Sentence structure (short punchy vs long flowing)
- Humor / personality injection points
- Audience connection moments
Tone Optimization Recommendations
- Energy adjustments by section
- Vocabulary tuning suggestions
- Personality amplification opportunities
- Audience-matching tone calibration
What you get
The result is laid out for the Content Lab screen.
- Three sub-scores in bold — Current Tone Profile, Energy Mapping, and Delivery Style — each as XX / 100 (progress bars + radar).
- One overall heading: Tone & Delivery Score: XX / 100, followed by a one-line verdict and 3–5 actionable delivery coaching tips.
- A Tone Profile Map with specific caption quotes when available.
- Never empty bullet points or placeholders.
Case study
Scenario
An anonymous creator coaches delivery on a “budget laptop review” longer video — strong casual open, flat mid-roll, and a rushed outro.
Context (inputs available)
- Captions available — quotable energy shifts
- Title style: casual / energetic
- Thumbnail mood: excited face expression
- Longer-video duration
- Cost: 3 AI credits
Tool result
Score breakdown
0–100
- Current Tone Profile74/100
- Energy Mapping61/100
- Delivery Style68/100
Tone & Delivery Score
0 – 100
Casual high-energy open matches the thumb — mid-roll flattens into list-reading; rebuild spikes before each laptop reveal.
Tone Profile Map
"Alright — three laptops under $500, and only one survived my week of abuse."
- Opening: high / casual / varied — strong stake + personality.
- Mid: medium → low — long flowing sentences while reading specs.
- Close: rushed — soft thank-you without matching opening energy.
Coaching tips
- Before each model: one short punchy line that resets stakes.
- Cut mid-roll sentence length; alternate 1 punchy claim + 1 proof.
- Close by echoing the opening stake (“only one survived”) instead of a soft outro.
- Keep humor beats tied to failures — amplify personality where energy dips.
Takeaways
- Map opening / mid / close separately — a strong cold open can still lose mid-roll energy.
- Quote real delivery lines when captions exist; paraphrase hides flat stretches.
- Match outro energy to the open so the Tone Profile feels intentional, not exhausted.
Frequently Asked Questions
Does this guarantee better retention?
No. Adjust Tone & Energy is an AI delivery-coaching estimate. It does not guarantee watch-time or engagement lifts.
What if there are no captions?
The analysis still runs with equal confidence and does not mention missing captions. It infers tone from title style, thumbnail mood, duration, format, and engagement patterns.
Is this the same as Improve Hook & CTA?
No. Improve Hook & CTA rewrites openings and CTA scripts. Adjust Tone & Energy coaches energy, formality, pace, and delivery style across the whole video.
How much does one run cost?
3 AI credits per Adjust Tone & Energy run, same as other Content Lab video-analysis tools.
Next Steps
Rewrite the cold open and CTAs once delivery energy is mapped.
Turn delivery strengths into positioning and a content roadmap.
See all 14 Content Lab tools — analysis, optimization, and generation.
How credits work, free balance, and pack pricing.