Creator

Click Probability

A Content Lab tool that estimates how likely viewers are to click, based on title appeal, curiosity triggers, and thumbnail effectiveness — then returns a 0–100 Click Probability Score.

Overview

Click Probability sits in Content Lab under Video Analysis. Open the dashboard sidebar menu: Go Viral → Content Lab (creator account, desktop), load a public or unlisted YouTube video, then run Click Probability. Each run costs 3 AI credits — the same cost as other Content Lab video-analysis tools.

This is an AI click-psychology evaluation of packaging (title + thumbnail), not your YouTube Analytics historical CTR and not a guaranteed click-rate forecast.

How to run

  1. 1Sign in as a creator. In the dashboard sidebar menu, open Go Viral → Content Lab (desktop).
  2. 2Import a video: paste a public or unlisted YouTube URL, pick one from your vault, or use a video saved via the Wayo Ads Saver extension.
  3. 3In Video Analysis, choose Click Probability and run it (3 credits).
  4. 4Read the three sub-scores, the overall Click Probability Score, and the title/thumbnail findings.
You receive 100 free credits when your AI Credits wallet is created. Credits are deducted only after a successful analysis result.

What it uses

Each analysis looks at the video’s title, packaging, and performance. The tool uses all available context, with special attention to the thumbnail description for visual click appeal.

  • Title and channel name
  • Engagement stats when present: views, likes, comments
  • When present: title, description, and tags, plus video type (e.g. Short vs longer video), duration, and publish date

Fetched when available

  • Thumbnail description generated from the video thumbnail image (primary input for Thumbnail Effectiveness)
  • Captions — secondary for this tool
If captions are missing, the tool still runs a full analysis and does not mention the absence. This analysis primarily relies on title and thumbnail. If no thumbnail description is available, the tool infers likely thumbnail strategy from title style, channel niche, and engagement metrics.

Scoring framework

The tool scores three parts of the score, then produces one overall Click Probability Score (0–100). The percentages below show how much each part counts toward the score.

Title Click Appeal

35%
  • Curiosity gap strength
  • Emotional trigger intensity
  • Power word usage and positioning
  • Front-loaded hook (first 4 words)

Thumbnail Effectiveness

40%
  • Visual contrast and readability at mobile scale
  • Emotional expression / face presence
  • Text overlay effectiveness
  • Curiosity-driven composition and color scheme impact

Title-Thumbnail Synergy

25%
  • Whether the thumbnail adds information the title withholds
  • Visual–text complementarity
  • Combined curiosity multiplier

What you get

Results appear in the Content Lab result screen.

  • Three sub-scores — Title Click Appeal, Thumbnail Effectiveness, Title-Thumbnail Synergy — each as XX / 100 with a short justification.
  • One overall Click Probability Score: XX / 100, plus a one-line verdict on CTR likelihood.
  • References to specific title words and thumbnail elements when available, plus quotes for key insights.
Scores are the tool’s estimates grounded in the packaging context above — not official YouTube CTR.

Case study

Illustrative composite scenario for documentation — not a live client report. Scores below show the results; they are the tool’s estimates, not YouTube Analytics CTR.

Scenario

The same niche how-to/productivity creator is pressure-testing title and thumbnail for a new upload before publish, to get a click-psychology read on packaging.

Context (inputs available)

  • Title (primary)
  • Thumbnail description (primary for Thumbnail Effectiveness)
  • Engagement stats plus title, description, and tags when present
  • Captions secondary / not critical for this run
  • Cost: 3 AI credits

Tool result

Score breakdown

0–100

77avg
  • Title Click Appeal84/100
  • Thumbnail Effectiveness71/100
  • Title-Thumbnail Synergy76/100
Click Probability
Title Click Appeal84 / 100
84
Thumbnail Effectiveness71 / 100
71
Title-Thumbnail Synergy76 / 100
76
77

Click Probability Score

77 / 100

Strong curiosity gap in the title; thumbnail contrast is solid but text overlay competes with the face at mobile size.

Title Click Appeal

  • Front-loaded hook lands the outcome in the first four words.
  • Power words create urgency without sounding spammy.

Thumbnail Effectiveness

  • High contrast subject vs background helps small-screen readability.
  • Face presence adds emotion; overlay text should be shortened for mobile.

Title-Thumbnail Synergy

  • Thumbnail shows the “before” state the title withholds.
  • Together they multiply curiosity instead of repeating the same line.

Takeaways

  • Keep the front-loaded title hook that lands the outcome in the first four words.
  • Shorten mobile overlay text so it does not compete with the face.
  • Ensure the thumbnail adds information the title withholds — complement, don’t repeat.

Frequently Asked Questions

Is this my real YouTube CTR?

No. Click Probability is an AI score of how compelling the title and thumbnail look for clicks. It does not read your YouTube Analytics CTR percentage.

What if there are no captions?

The analysis still runs and does not mention missing captions. Packaging (title + thumbnail) is the main focus of this tool.

What if the thumbnail description cannot be generated?

The tool infers likely thumbnail strategy from title style, channel niche, and engagement metrics, then still scores Thumbnail Effectiveness and synergy.

How much does one run cost?

3 AI credits per Click Probability run, same as other Content Lab video-analysis tools.

Next Steps

Retention Strength

Score opening hook, pacing & re-hooks, narrative structure, and payoff delivery.

Content Potential Analysis

Score quality, value proposition, and viral potential on the same video.

Content Lab

See all 14 Content Lab tools — analysis, optimization, and generation.

AI Credits

How credits work, free balance, and pack pricing.